I am working on an exciting marketing project at the moment – and I am lucky enough to be working with a client who is open to new ideas and the quirky bit that makes it fun. Can’t say too much at the moment – just that I am working for the first time with a professional camera team of a company called InstaMedia. We threw our ideas together, scrapped what we knew wouldn’t work and off we went to an outside location on a sunny day. With all honesty I can say, it was the most exciting working day I had – ever. The crew of InstaMedia was quick, creative and knew what we wanted to achieve. I stayed in the background, knowing to leave experts to their own and it worked. The excitement of all people involved was infectious to our surroundings and we gave spectators a great lunch break entertainment.
Trying new methods of marketing is a challenge these days, especially in the food business. For the last few years, I was preaching to clients to use images wherever possible, especially food images. I always try to have a personal approach with social media marketing as I don’t believe that calling for actions like buying and booking really work. Staying in people’s mind is the major advantage when using social media as a marketing tool – so when it comes to the decision what to do, the image of the restaurant comes automatically to mind. But with everyone doing the same now and food bloggers also competing with the attention of food lovers, it becomes harder and more difficult to hold the attention of visitors to the page than it was years ago. So, new methods of marketing with more creativity have to be explored. Video marketing isn’t new, TV ads are around for decades but using it on social media platforms is the latest ‘thing’ in marketing. Does it work? It can if applied well – short clips rather than long winded videos, fun and not too serious, interesting and different. With InstaMedia I was lucky enough to be working with people who know these algorithm in getting the attention of viewers.
A marketing campaign involves more than just an image, poster or video clip – it needs to be carefully planned so that is has the highest impact. So this project is already in full swing without even having published anything. It started with the video shoot – people starting asking what it was for; they will talk to their friends and families about having witnessed the shoot and will talk about the product. The next step will be press releases, online postings, competitions etc. The campaign will run over several weeks without being ‘pushy’ and it will raise awareness of the product. But above all, it will be fun to see and watch – Cork’s people will have something to smile about in the coming weeks.